In 2010, ADIB had introduced its new brand identity as a symbol of a new promise. For two years, we’ve conducted extensive research to identify ways to better meet your needs. You wanted banking to be simple, sensible and transparent, making everybody feel at home and respected. You wanted a bank that would be on your side, one that worked as if your success was the source of its own success.

You are seeking a bank that can deliver unique solutions because it is guided and inspired by the timeless rules and principles of Shari’a. These are the core pillars of the banking we want to deliver to you: Banking as it should be.

We strive to deliver banking that:

• Is simple and sensible
• Works for mutual benefit
• Is transparent and helps you make the right financial choices
• Makes you feel at home and respects you for who you are
• Is guided and inspired by Shari'a